Inspired by Adventure, Powered by Local Expertise
WayWise Britain was founded by passionate explorers who wanted to share the real Britain with every traveller—from legendary highlands to bustling city alleys. We believe travel should be seamless, memorable, and tailored just for you. Guided by local know-how and a thirst for adventure, our mission is to craft unique experiences, connect you with extraordinary places, and remove all the guesswork from your UK journey.
Our Mission
- Empower every explorer to travel Britain their way
- Elevate every trip through genuine, insider expertise
- Promote sustainable, thoughtful travel for all
Our Core Values
- Integrity & transparency
- Adventurous spirit
- Care for every traveller’s journey
- Celebration of British culture and landscapes
What Sets Us Apart
- Real, passionate travel planners with UK expertise
- Flexible services for solo, group, and corporate explorers
- Award-winning support and local partnerships
- Unbeatable access to hidden gems and insider secrets
- Consistent five-star client feedback
Meet the Team
Charlotte Green – Founder & Lead Planner
Charlotte is a certified travel consultant, passionate hiker, and historian. She’s devoted over a decade to discovering Britain’s best-kept secrets. Awarded ‘UK Travel Guide Specialist 2023’.
Tariq Ahmed – Route Specialist
Tariq designs bespoke road trips and has been profiled in major travel magazines for his cross-country cycling adventures. Licensed Blue Badge Guide.
Sophie Lin – Group Experiences Coordinator
Sophie is an expert group facilitator with a knack for making every journey fun, smooth, and inclusive. Certified in event logistics and group travel safety.